Our Story
PRODUCT
Back in 2016, we received a gift from a friend visiting from the USA - a gorgeous pair of Yoga Pants. We remember feeling charmed by its luxurious feel. The elevated comfort and support it provided during practice was something we hadn't experienced before. Best gift ever, one we didn't know we needed. And we sure needed more. Soon enough we started scouting popular stores for luxurious women's workout clothes but quickly discovered that none of the sportswear giants sell their best stuff in India. Moreover most of their merchandise is geared towards men's shoes and clothing. So while Indian women are embracing advanced methods of workout like CrossFit and Pilates, they have no access to technically advanced workout gear? That sounded wrong. We decided to fix this.
We chose to bypass all available fabrics in the market because they didn't live up to the standards we had in mind. Instead, we brought in expert designers to engineer a customized fabric blend with advanced sweat-management technology and flattering compression. We have partnered with centres across the globe that specialize in manufacture of technologically innovative women's activewear. Together, our talent creates enduring workout pants for women, which are super-stretchy, super-sculpting and super-hygienic.
The Tech
We chose to bypass all available fabrics in the market because they didn't live up to the standards we had in mind. Instead, we brought in expert designers to engineer a customized fabric blend with advanced sweat-management technology and flattering compression. We have partnered with centres across the globe that specialize in manufacture of technologically innovative women's activewear. Together, our talent creates enduring workout pants for women, which are super-stretchy, super-sculpting and super-hygienic.
The Fashion
We all love that delightful confidence, which comes with wearing certain outfits. That swag! That’s not imagined, it’s real. Science says so. Scientists have introduced the term Enclothed Cognition to describe the 'systematic influence that clothes have on the wearer's psychological processes'. (Google it!) A doctor's coat can make you feel responsible. High heels can make you feel confident. A saree can make you feel graceful. Lingerie can make you feel many things. We believe that fashionable activewear can motivate to shake off your exercise boredom and charge you to kick some ass. Our fabric lends itself beautifully to vibrant and lasting hues and we are making best use of it. Good design transcends both fashion and functionality and we believe we may have hit the sweet spot. Read more about our Fabric and Technology.
Tested on Trainers
We seek and obtain approval of the masters - the women who push the limits of their bodies day after day. We shared our workout clothes with women who are ballet dancers, yoginis and Zumba trainers. Only after incorporating their feedback into the workout pants did we go ahead with production. Improper workout clothes can lead to injury and we are happy to announce that no trainers were harmed in the making of Bodilingo.
Who we are?
Our combined array of moods range from ultra-lazy to ultra-enthusiastic, which makes us ultra-opposites. That's probably why we are able to recognize the various ways of being and feeling. We believe that the body, mind and soul always move together. We founded Bodilingo to power that movement.
